Fairtrade is an alternative approach to conventional trade based on a partnership between producers and traders, businesses and consumers. The international Fairtrade system - made up of Fairtrade International and its member organizations - represents the world's largest and most recognized fair trade system.
When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade Standards. The Fairtrade Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.
Kibsons supports farmers/producers who implement Fairtrade practices by buying their fresh produce at fair prices. Thus ensuring that farmers can sell on Fairtrade terms, providing them with a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future.
Fairtrade offers consumers a powerful way to reduce poverty through their everyday shopping.